In a digital world, many things seem simpler. People and machines can access data, control machines and synchronize information from anywhere in the world. And they can do this with every conceivable type of device. That sounds promising. That’s where we have to go, entrepreneurs think. The digital revolution is coming! I believe we all cannot and should not resist digitization. But still, most are making a crucial mistake. In all the hype about Big Data and automation, people are forgotten. And the accompanying change in the organization. For IT strategists, digitization brings better, more efficient processes, and it makes internal processes controllable. So digitization is controlled from within and processes become more digital but change little. Do you want to know how I see that? I think that falls massively short of the mark. Because digitization means thinking from the customer’s perspective. I am convinced of that. In this way, processes become more efficient through change and people as individuals gain in importance.
Effektiv zu werden bedeutet, die Organisation zu überdenken
A true digital revolution happens when real change becomes visible. Therein lies an incredible opportunity. The company takes a leap in this debate and can catapult itself mightily forward through an outside perspective. Think of your own company from the outside. Set a flank and take advantage of the opportunity presented by digitization. You should do the right things. Not just do things right. When an organization goes digital in the wake of big trends of growing individualism, of the desire for freedom and independence of an entire generation, it adds value for the customer. And it has elementary implications for the entire business organization. We should not respond to today’s questions with answers from the past. That’s how we row hard, but the current of time is too strong. Instead, it is time to ask ourselves where we want to take our company. Not in one or five years, but in ten. Where is the destination leading? Name it. Draw it. Feel it. Only from this perspective will you make the right decisions. Problems are then not solved from the perspective of the past, but are sometimes solved by themselves, because the future is clearly in front of your eyes.
Thinking strategically means thinking the future
“At the end of this decade, we will have put a man on the moon and he will come back healthy,” J.F. Kennedy once said. That is a clear, long-term goal. Looking into the future sharpens our thoughts. Clear decisions are possible when I act as if I have already reached my goal. Then we take the people in our company with us in this development. We see their potential. We act actively. Then processes change because they serve the goal. And then, logically, we also digitize. But not for the sake of digitization, but because it serves the goal.